Luciano is a charming fishmonger whose unexpected and sudden obsession with being a contestant on a reality show leads him down a rabbit hole of skewed perceptions and paranoia.

Old woodcarver Geppetto's puppet creation, Pinocchio, magically comes to life with dreams of becoming a real boy. Easily led astray, Pinocchio tumbles from one misadventure to another as he is tricked, kidnapped and chased by bandits